Jennifer Sokolowsky



I help companies such as Microsoft and Amazon create dynamic marketing content that resonates with the right people. I specialize in crafting content that is clear, credible, and offers customers authentic value, drawing on years of experience in journalism and marketing. You can reach me at jennifer@jensoko.com.



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Welcome to my portfolio!

Here you'll find a collection of my writing work. See topic headings for samples of my work grouped by subject.

Palo Alto Networks | case study •

Banking on a More Secure Future with Prisma SASE

A bank with more than 200 locations across the Southeast and Mid-Atlantic U.S. wasn’t getting the network performance and robust security it needed especially as it scaled its business through a series of mergers and acquisitions. The bank worked with Palo Alto Networks to replace legacy infrastructure with modern solutions to help the business remain a financial partner of choice and protect its users and assets.
Microsoft | blog post •

Azure Arc helps companies get a handle on hybrid IT management

Last year, Microsoft enabled customers to simplify hybrid management with Azure Arc, a bridge to help companies run Azure services across environments and clouds, while maintaining consistent management and security. Businesses that have adopted Azure Arc have realized real-life advantages in development, deployment and ongoing management that are helping organizations focus on their core missions.
Amazon Web Services | blog post •

The Autonomous Journey: How CPG Firms Can Transform Supply Chain Demand Planning

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, one part of solving supply-chain demand disruption is to improve planning. Sophisticated forecasts and demand sensing, powered by machine learning (ML), are key for making planning more accurate and efficient. Order allocation, which is critical for optimizing operations and maximizing revenue, is even more important for responding to demand volatility.
Microsoft | case study •

Infosys helps customers gain competitive advantage with Azure AI

Infosys created a transformative solution to help a leading global food and beverage company determine competitor product recipes, a key part of competitive intelligence. Traditionally, the customer relied on food labs to determine the makeup of competitor products, an expensive and time-consuming process. Using Azure ML, Infosys developed ML models that automatically reverse-engineer product formulations using publicly available information, such as nutrition data and labels.