Jennifer Sokolowsky



I help companies such as Microsoft and Amazon create dynamic marketing content that resonates with the right people. I specialize in crafting content that is clear, credible, and offers customers authentic value, drawing on years of experience in journalism and marketing. You can reach me at jennifer@jensoko.com.



    <
    >

Welcome to my portfolio!

Here you'll find a collection of my writing work. See topic headings for samples of my work grouped by subject.

Microsoft | case study •

Infosys helps customers gain competitive advantage with Azure AI

Infosys created a transformative solution to help a leading global food and beverage company determine competitor product recipes, a key part of competitive intelligence. Traditionally, the customer relied on food labs to determine the makeup of competitor products, an expensive and time-consuming process. Using Azure ML, Infosys developed ML models that automatically reverse-engineer product formulations using publicly available information, such as nutrition data and labels.
Amazon Web Services | blog post •

The Autonomous Journey: How CPG Firms Can Transform Supply Chain Demand Planning

Demand disruption has been a huge challenge for consumer packaged goods (CPG) supply chain management in 2020, and it will continue to be a big issue going forward. As we discussed in an earlier blog post, one part of solving supply-chain demand disruption is to improve planning. Sophisticated forecasts and demand sensing, powered by machine learning (ML), are key for making planning more accurate and efficient. Order allocation, which is critical for optimizing operations and maximizing revenue, is even more important for responding to demand volatility.